Most companies don't fail in Saudi. They fail before they arrive.
Operating Partner — Saudi & MENA
I embed inside founder-led teams for one mission at a time — usually 90 days — then I leave. Built companies myself. Now I help you build yours.
- Model: Embedded, not outsourced
- Duration: ~90 days per mission
- Weekly hours: 15–20 hrs, embedded
- Client size: $1M–$30M ARR
- Objective: Leave you self-sufficient
Built before I advised.
I spent years on the inside of building companies before I started working with founders directly. First at Uber, during a regional expansion that had to work in the real world, not on a slide. Then as a founder, building Scooply from zero.
Eleven-plus years building across the region. But the thing I'm most proud of is starting two companies from absolutely nothing, Academi and Scooply, and getting both of them to real, paying customers.
Uber — Helped scale it in Saudi Arabia
Helped take Uber in Saudi Arabia from a bet to a real business. Grew the driver base from 70K to over 210K, pushed into three new provinces, and brought UberEats into the market from scratch.
Academi — Founder
Took Academi from an MVP to a product real companies paid for. Signed 35+ clients, closed deals worth $350K+, and built a team to run it properly.
Scooply — Founder
Built a training platform that made learning feel like a game, not homework. Raised money from Sanabil, backed by PIF. Got it to nearly $100K in booked revenue.
What I take on — One mission at a time.
Each engagement is scoped and timed before we start — never open-ended.
- Market Validation — Find out honestly if the opportunity is real before you spend on it.
- Saudi & MENA Expansion — Structure, sequencing, and the partners who actually open doors.
- Strategic Partnerships — Which ones are worth it, and agreements built to survive year two.
- Commercial Strategy — Pricing and GTM that make growth profitable, not just busy.
- Positioning — Why a good product isn't landing — usually a story problem, not a product one.
- AI Opportunity — Where AI genuinely changes your business here, and where it's noise.
- Customer Discovery — What customers actually do — not what they say they'd do.
- Product-Market Fit — An honest read on where you stand, and a plan either way.
- Founder Decision Support — An experienced operator in the room for the calls with no playbook.
How it runs — Four steps. No surprises.
- Conversation — No pitch. An honest read on fit.
- One mission — A defined outcome, not a retainer.
- Embedded — Inside your team, same pressure.
- I leave — Capability stays. I don't.
Frequently Asked Questions
- Are you a consultant?
- No. I don't sell hours or decks. One defined mission at a time, inside your team.
- How long do engagements run?
- Usually around 90 days. I don't extend to keep the relationship going — when it's done, it's done.
- Remote or in-market?
- Both. Expansion and partnership work usually need real time in Saudi. Strategy work can run remotely.
- What size companies do you work with?
- Generally $1M–$30M in ARR or equivalent revenue — founder-led, ready to act.
- What if we're not ready yet?
- I'll tell you directly, and point you toward what would actually help instead.